R&D PROJECTS

User Attitudes Towards Mobile Internet in Turkey

Birgül Kutlu Bayraktar 15.04.2016 - 01.10.2016

 

Project Team: Birgül Kutlu Bayraktar, Aysun Bozanta

Today, mobile technology and Internet have become an inevitable part of our daily lives. For this reason it is important to be aware of the effects of mobile Internet on users. The aim of the project is to examine the user attitude and intention towards mobile Internet in Turkey. Firstly, the factors regarding users' perception of mobile Internet will be determined. An online questionnaire will be prepared and administered to mobile Internet users via social media. Structural Equation Modeling (SEM) will be performed on the survey data. This study is expected to assist GSM operators and manufacturers/providers of mobile devices to increase their understanding about user attitudes.